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Search engine optimization isn’t one single task or strategy you implement to boost your website to the top of search engine rankings. An effective optimization plan combines a variety of best practices for SEO that come together to help websites gain authority in SERPs. Click & Tweet! If you want to increase your website’s rankings, help more people find your brand through search, and grow your digital authority, you should use as many best practices for SEO as possible.
Conduct keyword research to gain insight into the phrases your target audience searches for and to discover the keywords you’re able to rank for (Lincoln SEO). To find the best keywords for your website, use Alexa’s Keyword Difficulty Tool to gain insight into search term popularity and keyword competitiveness. Read more: How to Do Keyword Research: A Comprehensive Guide .
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Once you decide which primary keywords go with which pages, optimize those pages for the terms using on-page SEO factors described later in this post - Lincoln SEO. Never assign the same target keyword to more than one page or post on your site. Using the same keyword on more than one page can lead to keyword cannibalization, which can have a negative impact on your ability to rank in search.
If possible, place the target keyword as close to the front of the title as possible. To write an SEO friendly URL, include the primary keyword in the link structure of the page. It’s also a URL structure best practice to keep the URL fewer than 128 characters. Help search crawlers understand the page right from the start by using the primary keyword in the first paragraph of copy on your page.
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This tactic should be one of the easiest best practices for SEO, as the content should primarily share information related to the keyword, making this a natural task. Meta titles are headlines that appear with results on a search page. Include the primary keyword in this title as it helps crawlers understand the page, but more importantly because it helps searchers find relevant results on SERPs.
Also, include the primary term as close to the front of the title as possible to help catch extra attention. The meta description appears below the meta title in search results. It’s also important for the primary keyword to show early in this copy, so use the target term near the beginning.
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This sends information to search crawlers about the page and also describes the image if the graphic doesn’t load. As you write your content, naturally use the primary keyword throughout the content. Avoid keyword stuffing by keeping your keyword density to about 2%. This is one of the most essential best practices for SEO.
You can give them extra context about your page by using secondary keywords. Secondary keywords are terms closely related to your primary keyword. Once you find related keywords, use each term once on the page to send extra context signals to search crawlers. There is no magic word count for the exact amount of copy you should write for SEO content.
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However, your content will be more likely to rank if it thoroughly fleshes out and explains a topic Click & Tweet! , which often can’t be done with just 300 words. So write as much as you need to cover your subject fully. Don’t just write to reach a word count.
Search engines want to provide the best results, so build the top resource for your topic if you want to rank. Send signals to search engines that your site is active and up to date by regularly publishing new content and also refreshing old pages on your site. Ensure that all of your content provides the best, most relevant information on a consistent basis to improve your search rankings.
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Duplicate content on your site makes it difficult for search crawlers to understand and rank your pages, which has a negative impact on your SEO. You also do not want to copy content from other websites and publish it on your site. This is a poor, unethical practice, and it can lead to search penalties.
If you need to publish content that is already published on another webpage (whether it is on your site or another website), use a canonical tag that tells search bots to ignore the duplicate content (Lincoln SEO). This tag points the crawler to the original copy. It doesn’t add SEO value to your site, but it helps you avoid duplicate content penalties.
